Bring us a shelf. We'll bring you a product to put on it
Retailers and distributors come to HMH for product under their own name. We handle the whole route, and we have walked it ourselves, twice, with Abu Koora and Boon.
How it works
Bilingual packaging
English and Arabic artwork, ingredient declarations, E-numbers, allergen statements and retail barcodes. Both HMH brands are built this way.
Contract manufacturing
Production placed with a qualified manufacturer and made to HMH's specification.
Your brand or ours
Develop a product under your own name, or carry an HMH brand such as Boon or Abu Koora into your market.
Five steps, concept to carton
- Step 01
Source
Manufacturers identified, audited and matched to the specification and the price the market will carry.
- Step 02
Develop
Recipe, format and pack size agreed. Samples run and signed off before anything is committed.
- Step 03
Package
Brand, artwork and bilingual declarations: ingredients, allergens, barcoding, market compliance.
- Step 04
Ship
Production scheduled, freight booked, documentation cleared, to the Incoterm you trade on.
- Step 05
Market
Placed into channel, or handed over to you ready to sell. Abu Koora went this whole way.
Case study: Abu Koora
Abu Koora
Sandwich biscuits.
HMH own brand · Private label
HMH's own sandwich biscuits for Arabic-speaking markets, packed in separate English and Arabic cartons so each market gets a pack that reads natively.
Start a conversation
Tell us the product, the market and the volume. Tick private label and we will come back with how we would build it.